Download A cognitive psychology of mass communication by Richard Jackson Harris PDF

By Richard Jackson Harris

The up to date version of a textbook at the position of mass verbal exchange within the formation of perceived truth, for mass conversation methods and results path.

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5 billion hours watching television (Kubey & Csikszentmihalyi, 1990; "Numbers," 1997) Q: What event led to massive protests in the troubled city of Banja Luka, Bosnia, in the fall of 1997? A: The most popular TV show in Bosnia, the Venezuelan soap opera Kassandra, was taken off the air. S. State Department to bring Kassandra back to the airwaves. In so doing, it was discovered that the Banja Luka TV station was showing pirated copies that they had never purchased. However, everyone took pity on the residents of that war-torn nation, and the Miami-based distributor donated copies of all 150-plus episodes (CNN Headline News, 11/10/97).

Commercial networks refused to run an antismoking public service announcement (PSA) that showed a fetus smoking a cigarette in the womb. S. television, although they have appeared in magazines for years. In fact, commercials are the most conservative component of television. Advertisers are extremely loath to offend viewers; from an economic perspective, the worst sin a broadcaster can commit is to air something that causes viewers to turn the set off. small groups. Reading newspapers or magazines is typically, although not always, a solo activity.

Simpson? Does anybody know? The media picture became the reality. This book initially evolved from developing and teaching a course, "The Psychology of Mass Communication," at Kansas State University in the early 1980s. I am grateful to the many students who participated in this class for their enthusiasm, inspiration, and challenge; their ideas and dialogue with my material have positively affected the book throughout. More and more, I am convinced that the area of mass communication is a marvelous area in which to apply theory and research methodology from experimental psychology and other fields.

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