By Dominic Strinati
An creation to Theories of pop culture is well known as an immensely helpful textbook for college students taking classes within the significant theories of pop culture. Strinati offers a serious evaluate of the ways that those theories have attempted to appreciate and assessment pop culture in smooth societies. one of the theories and ideas the ebook introduces are: mann tradition, the Frankfurt university and the tradition undefined, semiology and structuralism, Marxism, feminism, postmodernism and cultural populism. This re-creation presents clean fabric on Marxism and feminism, whereas a brand new ultimate bankruptcy assesses the importance of the theories defined within the e-book.
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Additional info for An Introduction to Theories of Popular Culture, 2nd Edition
What role if any can they play in the era of mass culture? As with so many who hold to this understanding of popular culture, MacDonald adopts a position of cultural pessimism. : p. 61). But he does see the artistic avant-garde having a defensive role to play because it is, by definition, outside the market place, and can maintain artistic standards. It can therefore oppose mass culture. The modernist avant-garde between the late nineteenth century and the 1930s (MacDonald cites Rimbaud, Joyce, Stravinsky and Picasso) tried to preserve an area outside the market and mass culture where ‘the serious artist could still function’.
But what Hebdige is at pains to question is whether the working class, and particularly young, white, working-class men living in the centres of large cities and involved in putting together their own sense of subcultural styles, could be described and understood in Hoggart’s terms. Hebdige’s point is that Americanisation did not result in the greater cultural uniformity and homogeneity which the mass culture critics had predicted. On the contrary, he notes ‘the sheer plethora of youth cultural options currently available… most of which are refracted through a “mythical America”’ (1988: 74).
Leavis puts forward a somewhat comparable argument in pointing to ways of preventing mass culture from undermining literary standards and destroying the reading public. What she argues is that the cultural rot can only be stopped by the efforts of a committed intellectual elite: ‘all that can be done, it must be realised, must take the form of resistance by an armed and conscious minority’ (1932:270). The role of this elite, this conscious minority, is two-fold. First, it must carry out research to show just how bad things have become, how far the literary standards and reading capacities of the general public have declined and how restricted a role the serious novel and writer have to play in cultural life.